Cutting Edge surveillance technology from CP PLUS helps L’Oréal Indonesia secure their team and facilities, and significantly enhance staff productivity levels.


L’Oréal is the largest cosmetic company in the world with 28 international brands under its umbrella, and presence in 130 countries worldwide. In Indonesia, the L’Oréal facilities house 14 brands: several manufactured locally, and staff strength of over 1000. With such a large workforce and inventory worth millions, security is a prime concern.


The initial strategy by L’Oréal Indonesia has been to deploy a large number of professional security personnel throughout its premises. However, this approach had limited effectiveness due to inability to survey all locations round the clock, staff communication barriers et al. Added to that, the high vulnerability of the premises to a host of security attacks.

The management needed to be able to access high quality, clear footage of the areas of concern within the premises so that surveillance is unambiguous and efficient, and no security breaches go undetected.

One of the major challenges on this path was identifying the key locations where installing cameras would offer footage of the largest possible area. Moreover, it was important that the cameras be installed such that they do not obstruct the day-to-day smooth operations.


To enhance security management and improve the overall staff productivity levels, CP PLUS worked with L’Oréal Indonesia to mark out the key areas where security cameras needed to be installed. Further, a comprehensive plan was developed establishing the number of recorders and supporting hardware that would be needed for effective management of the installed security system. Integrated solutions were installed across multiple floors of the L’Oréal Indonesia head office, at Ciputra World 1 building, Jakarta.

On the R&I Department floor, which comprised of 2 bathrooms and 2 one-way interview rooms, CP PLUS’ 2 megapixel PTZ indoor cameras (CP-UNC-4212T) were installed, which offered 2-way communication for recording all interviews that would then be saved into DVDs to be archived. The CP PLUS IP PTZ Cameras were also integrated with PABX system so that communication between the rooms could be possible by just dialing the other room’s extension number via the phone handset. Power microphones and speakers were also integrated for camera audio input and output.

At some floors meeting rooms needed to be equipped for viewing the footage from the interview rooms at the R&I Department. Each of the 50” (inch) LED TV in the 4 meeting rooms on each floors were then connected to the NVR as an encoder to display footage and audio stream from all the cameras installed on the R&I floor. The CEO office’s LED in the L’Oréal Indonesia Head Office was also integrated into the overall security CP PLUS infrastructure.


L’Oréal Indonesia observed positive results within a very brief period post implementing the security infrastructure.

The high clarity of footage streaming in from CP PLUS’ Dome and Bullet cameras immediately reduced the number of security personnel needed to survey the locations, resulting in decreased costs. Further, the image clarity offered management clear evidence for any sort of probe/ analysis, relieving them of the tedious job of having to spend hours trying to analyze the contents of a video clip.

Aware that they are under constant surveillance, the staff was also observed to show increased diligence towards their work. There were lesser incidences of operational fallouts and employee absenteeism, thereby improving overall productivity levels.


High image quality, even in varying light conditions, wide field of view capabilities, reliable integration and operational stability, and the ability to extract advanced analytics from a video clip were key reasons behind L’Oréal Indonesia’s preference for CP PLUS as their security partner.

Having experienced great performance and results right from phase-I of surveillance implementation, L’Oreal has retained CP PLUS as their core technology partner for securing more than 100 of their outlets across Indonesia. The company is planning on having a sophisticated central monitoring system in the near future that would connect all their outlet facilities with their HQ.

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