CP PLUS Security ka Sultan Campaign a Huge Success
CP PLUS, India’s No.1 security and surveillance brand, recently rolled out a Security ka Sultan campaign, as a part of its association with SULTAN, the upcoming Salman Khan flick, due to be released on EID this year.
“CP PLUS strongly connects with the story underlining SULTAN - that passion, perseverance and hard work pays handsomely, and this activity effectively highlighted CP PLUS’ association with the film and positioned it as Security ka Sultan”, said Mr. Aditya Khemka, CEO, CP PLUS.
The campaign comprised of a teaser which offered a glimpse of the movie, along with highlighting the common thread that runs through both Sultan’s and CP PLUS’ story, making the latter Security ka Sultan. The campaign also featured exclusive Security ka Sultan marketing merchandises that were distributed to partners, propagating the brand’s association with the blockbuster.
The activity was a resounding success, sparking interest and creating a lot of buzz about the brand, thereby boosting sales significantly.
CP PLUS is the No.1 brand in advanced surveillance and security systems in India. Its extensive range of security solutions and products are monitoring millions locations across the globe in diverse geographies, from highly sensitive defense locations, government buildings, vital infrastructures, transportation, hotels, hospitals, educational institutes to homes with satisfied customer base.
CP PLUS’ success is largely attributed to its strong R&D in technology and its customer first market approach, thereby delivering the best value.