CP Plus Wins the Best Campaign Award in Consumer Durable Category in India IAA Awards
The ?rst edition of India IAA Awards, a property instituted to recognize real cut-through creative advertising across categories, was hosted in Mumbai on 13 October. CP Plus has won the Best Campaign award in Consumer Durable Category in India IAAawards. This award was given for CP Plus Zoom - Uparwala Sab Kuch Dekh Raha Hai campaign and agency partners were Dentsu Marcom Alliance. CP Plus Wins the Best Campaign Award in Consumer Durable Category in India IAA Awards "This award is not only an apt recognition to our brand CP PLUS, but an endorsement to our security industry, that how effective communication & its relative execution can bring in excitement to much touted B2B product n category. We at CP PLUS, heartily thank eminent jury from International advertising association, India IAA awards, for this motivation. It gives us kick to scale newer benchmarks n heights.” Yogesh B. Dutta, COO, Aditya Infotech The ?rst edition of India IAAAwards wrapped up at St. Regis, Mumbai, where 17 winners were chosen from 76 nominees. The awards were received by all campaign partners including creative, media, digital, PR, activation, events, etc. Srinivasan Swamy, president, IAA India chapter said, "With the India IAA Awards, IAA has added another interesting concept to its existing cache of clutter-breaking events. We attempted India IAAawards as an experiment; we wanted to create a different way of awarding creativity. With the response to our call for entries and the turnout today, we know that this concept has been very well accepted.